A digital strategy is a plan and approach an organisation takes to achieve its goals through the use of digital technologies and channels. It involves defining the role of digital technologies in the organisation, identifying digital opportunities and challenges, and determining how the organisation will leverage technology to achieve its objectives.
A digital strategy may include elements such as digital transformation initiatives, website and digital marketing plans, mobile and social media presence, data and analytics, and e-commerce.
The goal of a digital strategy is to create a competitive advantage, improve customer experience, and drive business growth through the effective use of digital technologies.
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