Investors in People
Data
“Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so data must be broken down, analysed for it to have value.”
Clive Humby, British Mathematician
2006
Customer Data
We help businesses collect, analyse, and make strategic decisions based on their customer data. This can include areas such as customer segmentation, customer lifetime value analysis, and personalisation strategies.
The goal of customer data consulting is to help businesses and brands better understand their customers, improve customer retention and acquisition, and ultimately drive revenue growth. This can be done through a variety of methods such as surveys, focus groups, and A/B testing, as well as the use of data analytics tools and techniques.
