Adtech (advertising technology) refers to the technologies and platforms used in the creation, delivery, and management of digital advertising. This includes a range of tools and systems for targeting, serving, measuring, and optimizing digital advertising campaigns across various channels such as websites, mobile apps, video, and social media.
Adtech involves a variety of technologies and services, including programmatic advertising, ad exchanges, demand-side platforms, supply-side platforms, and data management platforms, among others. The goal of adtech is to help advertisers deliver relevant and effective advertising to their target audience, while improving the overall efficiency and performance of their advertising campaigns.
We work with lots of AdTech and can help with the smooth deployment of tools across your organisation and provide training.